Imprinted concrete driveways cost per square metre

imprinted concrete low maintenance
A low maintenance pattern imprinted driveway surface

When you’ve got to the stage of talking imprinted concrete driveways cost per square metre all the tough decision making around choosing a driveway surfacing product, colour and design are over.

Now, it’s all about the price.

The number one factor that determines the price you pay is whether you’ve used a ‘sales’ type home improvement company or chosen a local installer.

Pattern imprinted concrete driveways costs per square metre will be a lot higher if you choose a ‘sales’ type home improvement company.


Because a driveway sales company has to spend money on making their process as slick as possible; that means brochures, advertising on radio, TV or in magazines and newspapers. Some companies get ‘leads’ from shopping centre stands etc. That’s without online advertising with google and bing

And don’t forget the smiley home improvement person that knocks on your door!

In comparison, installers do not have the means or often the ability to set up slick sales processes and won’t have a budget for costly advertising. If they’re professional and know what they’re doing; they will be kept in work by referrals. And there’s no better way of being in business than through referrals.

At this point, purely on a cost basis, imprinted concrete driveways cost per square metre may be as little as £50 pounds direct with an installer. Compare this to £150 that can be paid to a sales company. 

This is a huge difference!

Sensible costs for pattern imprinted concrete are displayed in the table below. Please note these prices do not include extras such as walling, gates, fencing and lighting.


So how can a sales company charge up to £100 per square metre more?

imprinted concrete driveways cost per square metre
Pattern imprinted concrete driveways cost per square metre range from 50-150

The driveway industry is unregulated. Complaints may be made to trading standards about companies but there is no registration and no compliance. It’s easy for companies to simply ‘fold’ and then set up fresh in a new area. Unfortunately, these ‘rogues’ tarnish the good reputation of many decent driveway companies and installers.

What can you do to make sure you don’t get scammed and pay through the nose?

Some simple checks to start with:

Companies house – It’s easy to register an LTD but as a potential customer you are able to find out who the directors are and exactly how long they’ve been in business. Google checks with their name may flag poor reviews or other things.

Website evaluation – Many sales type companies will be full of testimonials and pictures. They may even have ‘offers’ (usually time pressured). A lot can be worked out from the ‘glossiness’ of a websites. Some of the most ‘fancy’ websites are often set up by sales scammers. Remember the sole purpose is to get your number and email and with these details they can really get to work.

A typical sales set up will use the following process:

Customer contact – If you are dealing with a sales company they will have processes in place of when to contact you, what to say, when to say it, how to overcome any objections you may have, incentives and offers and most importantly (for them) commission.

A driveway sales person itches to get the best price they possibly can. Throughout any ‘consultative’ sales process the same steps are followed and these revolve around building trust and credibility.

Initial contact –

Where a sales person builds rapport and first impression.

Knowledge –

Where a sales person establishes authority that they know their product.


Where a sales person impresses with technical expertise.


A sales person must overcome any obstacles or objections.

Offers and pressure

If a customer engagement has gone well and all talk covering technical aspects is complete and all objections overcome – roll out the time pressure offers.

Closing –

No sale is complete without closing. This is were you sign on the dotted line. 

Tell us about your experience with a driveway sales company below – Good and Bad!

Drivewaywise are a driving force with improving standards across the driveway industry.

Another thing to watch out for are companies offering:

Insurance Backed Guarantees

Caution is urged here. Afterall, some of the biggest scammers out there are insurance companies!

Please read this post on insurance backed guarantees – this is relevant to customers and installers alike.

Imprinted concrete driveways cost per square metre – Location, location….location

Across the UK driveway costs can vary considerably. Home improvement sales companies will focus on wealthier areas (who else will pay their prices) and these include parts of London, the home counties and the nice bits of the Shires. Generally, in suburbia like the boroughs around London customers pay the least. This is because there are large numbers of installers and competition is high. Regionally, the costs for the materials such as concrete, drainage, tools and colour are about the same. A good sales type home improvement company work hard to ‘sniff’ out money areas.

Imprinted concrete driveways cost per square metre – Extras

Building walls and piers, installing lighting and electric gates all add up as extras to the price of a pattern imprinted concrete driveway. These will normally be priced up separately to the cost of installation but some companies may include drainage as part of the cost per square metre price.

In summary imprinted concrete driveways cost per square metre can be as little as £50 per square metre and cost up to £150 pounds. There is no justification for paying such a high price and an installation costing £50 has little margin for an installer. In a fair world the sales middle person would be stripped out and a quality and professional installer with an excellent track record would be able to command £70-80 a metre.

Maybe one day?

Let us know the price you paid. Let us know if you think pattern imprinted concrete offers good value for money….Anything interesting? But please note we are not an arbitration/dispute service. 

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